Pink Plate

What is the Pink Plate?

The Breast Cancer Awareness License Plate, or Pink Plate, is an idea started by four women, all breast cancer survivors, who wanted to do something to promote early detection and help more women and families survive this terrible disease.  We have all seen specialized license plates on vehicles across California.  The Pink Plate would be the newest option for California drivers to purchase.

The California Pink Plate Campaign is dedicated to passing AB 49 and collecting the public support needed to make the Breast Cancer Awareness License Plate a reality in California. Visit to pledge your support.

How does the process of creating a plate work?

AB 49 will create the authorization needed to make the Pink Plate a reality.  This bill must pass the California Legislature and then be signed by Governor Brown.  If we are successful, it will become effective on January 1, 2014.

Once AB 49 is law, the California Breast Cancer Pink License Plate Campaign needs 7,500 paid pledges within a year for the special license plate to become a reality.

We cannot collect payments until AB 49 is signed into law by Governor Brown.  Right now we are asking you to pledge your support; we will contact you when we are able to accept payments.

When we reach 7,500 paid pledges, the California DMV will produce the plates and begin to distribute them.  To pledge your support and/or indicate your interest in ordering the Pink Plate, visit

We need your help to spread the word.  Please forward information about the Pink Plate to someone you know who has been impacted by Breast Cancer.  With your help and support, we hope to see California Pink Plates hitting the streets in summer 2014!

Where will the fees go?

All funds generated from sales of the California Pink Plate will be deposited into the Breast Cancer Control Account, which funds the Every Woman Counts (EWC) program (click here).  EWC is administered by the California Department of Health Care Services (DHCS) and provides free clinical breast exams and mammograms to California’s underserved women.

The mission of the EWC is to save lives by preventing and reducing the devastating effects of cancer for Californians through education, early detection, diagnosis, and integrated preventive services, with special emphasis on the underserved. The Every Woman Counts program partners with county departments of public health and county health consortia across California to provide women with local, easy access to screenings.

We know that early detection is critical in treating breast cancer and increasing survival rates. Money generated from the California Pink Plate will allow more women across California to get regular breast exams and mammograms, potentially saving the lives of countless of women.

Fact Sheet